In the world there are 634 million web pages (December 2012)
Women are doing much better in running an online store than men
94% of smartphone users access local recommendations from Google
Within 60 seconds there are 80 new domains registered in the world
Most effective day to implement e-mail marketing campaign is Thursday
The average person is staring at phone an average of 34 times a day
The most effective way to promote your online store is search engine optimization
Facebook has each month 1 billion active users
80% of the websites have a background in bright color tones
Almost every other shop is run by a woman. Ladies do well in this area.
Within 60 seconds there are more than 200 e-mails send
43% of people use a smartphone to plan their travel
48% of people think that if a website doesn't display well on mobile devices that the company doesn't care about clients
Within 60 seconds Google notes 2000000 search queries
Frequent updating of the website has a very beneficial effect on the SEO results
17.4% of all page visitors come from mobile devices
The average amount of cart value in Poland in online stores is 80 €
Most popular items sold in online stores are: games, electronics, movies, books and clothes
Online shopping is slightly dominated by men (54%)
The annual cost of the fight against cybercrime is 110 billion dollars
The most popular form of payment in online stores is bank transfer, the least popular methods of payment by credit card
Best hour to implement an e-mail marketing campaign is 8:00
Products hardly available in online stores are: drugs, furniture, linen, and in particular food
By the year 2112, Facebook will be more than 750 million accounts of dead people
66% of users of tablets and smartphones believes that the long load time is frustrating
On the Internet, there is also a fashion. Customize the look website to trends beneficial effect on visitors
More than 70% of queries typed in the search engines after 18:00 is colored erotic
Most cost-effective product in online stores are cosmetics - buying them online will allow you to safe up to 18% of price
The most common programming language for creating web pages is PHP
70% of Internet users prefer to know the companies by product, rather than through advertising. From this it follows that Internet users do not trust advertising
The total value of all the online stores in Poland amounts to 5.33 billion zł
The average smartphone user leaves the website, if that will load more than 5 seconds
The most common operating system polish smartphones is Android (59%) and the second iOS (38%)
In 2012, Google search queries sent 1.2 trillion. Assuming that there are 6 billion people on Earth, each used it 200 times
2.1 billion people worldwide use the mobile Internet
68.8% of all outgoing e-mail is spam
87% of websites have their own search engine. This makes it easier life because users do not have to examine the whole page
Almost 95% of people in Poland use the Google search engine. In second place is the Bing with a score of 1.73%
Within 60 seconds, the world produced 571 new websites
Most popular browser in Poland is Mozilla Firefox (41%), as the other is Google Chrome (29%) and the third is the Internet Explorer (16%)
55% of transactions on the Internet begins with entering phrases in search
69% of tablet users use them to make purchases online at least once a month
46% of people uses smartphone for mobile banking
A man hasn't been hired as office cleaners because they do not have their own e-mail account
The current mobile devices have up to 600 screen resolution. In 2012 there were only 320
Annually a 7 million Poles falls a victiom of cybercrime - it's 3 times more than the falls from the flu
Average speed of Internet is 2.3 Mbps which gives the average load time of 6.7 seconds website
24.3% of the 10,000 most popular websites in the world has integration with Facebook
If a company has 100 employees, who receive daily 15 e-mails, that within one year the cost of spam is 11 500 €
4 out of 10 users of social networks is the victim of cyber criminals
CMS based website makes it's administration as easy as using MS Word
In the first quarter of 2013, Google Analytics recognized up to 435 different models of mobile devices
In 2012, on the internet there are 51 million web pages including 27 of our authorship
67% of people uses smartphone for online shopping
Over 50% of online shops in Poland is run by one or two people
58% of websites use Google Analytics to check your site statistics
Internet users prefer to do shopping in online stores if shipping is absolutely free
Last year, a victim of online scams and attacks fell 45% of Internet users
The most common position of the logo on the website is the top-left corner. It where visitors looks for it
In 2015 the total value of the Internet market in Poland will reach the threshold of 17 billion €, as many as 4.1% of GDP
The world is more than 2.2 billion users of e-mail, and each day it is sent 144 billion e-mail messages
Only 14% of the websites visible in the network use HTML5 technology
Having a website is a key component of modern marketing and building an image. Presence on the Internet is business necessity and its effective use can guarantee success and creation of web-based platform which can become a permanent source of income.
Within the cooperation we offer a comprehensive services and advising you need when placing your business in the Internet market, which is not only a limited to a contact way with customers - we also provide and implement innovative tools that can be used to manage your company.
For customers who don't have a website we strongly recommend to start your online activity and promotion of your business on the Internet by creating a professional website.
The preparation stage should start with providing the purpose of having website, the functionalities it should offer to visitors, planning the site structure (sitemap) and determining it's type - wheter is should be a simple website or perhaps a portal based on content management systems that allows easy management and further expansion. Based on our years of experience we can say that nowadays it's imperative to have a responsive website - that's a way to show that all clients are important for our company and we are into innovative and moderns trends.
Key factors of a well-designed website are:
Available on the Internet free statistical tools allow to accurate analysis of the effectiveness of website by studying visitors and their behavior, as well as determining source of visits. A common issue is the lck of any conversion done by visitors, although well-designed website. The problem may be the way how site was created - incorrect use of HTML syntax, bad use of CSS or scripts and ultimately - a lack of user-friendly interface design and broken functionality may be the key part of the opportunities that decrease the effectiveness of the website. If you think your website isn't effective enough you should get the professional website audit and depending on it's results the conclusions should be implemented carefully by website optimization.
The most popular and most effective way of promoting a website is search engine optimization. It involves attracting customers and visitors directly from search engine results page depending on keywords factor.
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II quarter
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SEO effects
income increase
SEO costs
SEO is a long process but it's bringing tangible benefits. By effectively optimizing you website it can have a significant impact on the number of visitors and conversion rate..
Internet users
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SEM in Poland
of people visits
only TOP3 sites
number of Internet
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Another popular form of promotion in the search engines is to use Google AdWords sponsored links. With a specialized methods of contextual targeting customers in AdWords their adverts can reach customers directly interested in the offer.
Additionally, thanks to the AdWords advertising network, text and image ads in form of banners reachs millions of websites usign various publishers. Internet users spend as much as 95% of their time on sites with a specific content, so that the advertising message isn't limited only to Google Search Engine.
The ability to select specific pages that will display ads and the ability to define characteristics of people who you want to show ads enables efficient selection of the target group. Concious contextual targeting to interested customers can successfully influence the decision of advertised customers to make a purchase, and thus build loyalty purchasing.
Using a well-optimized Google AdWords campaign can:
Remarketing campaigns are the perfect way to increase the level of return on investment in online advertising. By using this innovative solution to reach people who have already visited the website you will noticeably increase the level of conversion, the amount of transactions and ultimately - increase income of your business. With remarketing you can address individual adverts to people who have abandoned your website or shopping cart before fullfiling goal.
Taking care of the social community channels like Facebook can give you a brand new channel of communication with customers and promote and expand your brand. By performing various promotional actions and maintaining interaction with customer you can increase your brand recognition.
Although Facebook fanpage isn't required to conduct online business it is shown below within Facebook's statistics that serious company can't be indifferent to pass such a vast collection of users. Realising the potential of Facebook, its specific charakter and the ability to advertise to specific target group (as well - use remarketing on Facebook) can increase sales several times! It's not true that Facebook is just one part of an image or a way to maintain contact with customers - with Facebook you can really raise the level of sales in the online store.
Below we present the most interesting stats about activity of Poles on Facebook
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members
daily
actives
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mobiles
average
friends
The investment in online sales brings great income. No need for a powerful inventory, reducing the amount of direct contact with the customers and increased opportunities for the analysis of both competition and customers are just a few of the advantages of having professional e-commerce business.
Thanks to its intuitive administration backoffice panel, product catalog management is very easy. You can easily determine the export/import of products, product attributes or discount settings. Our software is designed for cross-selling and product mixing into the groups.
Footstep Interactive Studio offers complex promotion of online stores - we offer a wide search engine optimization of the shop and AdWords campaigns (including remarketing and Google Merchant Center). We also offer assistance in maintaining online stores.
Mentioned earlier cross-linking system, wishlists, comments with ratings and advanced product filtering system are just a few of the functionality implemented by us which improve and increase sales in your e-shop.
In order to own a website or online store make sure to have right hosting and domain. Thanks to the unique and customized website address you can build a brand on the Internet and with our help we will take care of your's business identification on the Internet.
The reliable web hosting, with the ability to create automatic backups, unlimited e-mail account, antivirus protection and antispam filters ensures safety of website. Choosing a hosting or attractive domain it's good to choose proper form of payment and financially attractive offer - hosting and domains are essential elements of an online business and expenses incurred on them are admittedly only once a year, but while having more than one website can be easily optize the costs incurred on creating and managing your image on the Internet.
We've already cooperated with many companies, institutions and individuals who're decided to trust us on the creation of their online image within building websites and it's promotion.
