In the world there are 634 million web pages (December 2012)
Women are doing much better in running an online store than men
94% of smartphone users access local recommendations from Google
Within 60 seconds there are 80 new domains registered in the world
Most effective day to implement e-mail marketing campaign is Thursday
The average person is staring at phone an average of 34 times a day
The most effective way to promote your online store is search engine optimization
Facebook has each month 1 billion active users
80% of the websites have a background in bright color tones
Almost every other shop is run by a woman. Ladies do well in this area.
Within 60 seconds there are more than 200 e-mails send
43% of people use a smartphone to plan their travel
48% of people think that if a website doesn't display well on mobile devices that the company doesn't care about clients
Within 60 seconds Google notes 2000000 search queries
Frequent updating of the website has a very beneficial effect on the SEO results
17.4% of all page visitors come from mobile devices
The average amount of cart value in Poland in online stores is 80 €
Most popular items sold in online stores are: games, electronics, movies, books and clothes
Online shopping is slightly dominated by men (54%)
The annual cost of the fight against cybercrime is 110 billion dollars
The most popular form of payment in online stores is bank transfer, the least popular methods of payment by credit card
Best hour to implement an e-mail marketing campaign is 8:00
Products hardly available in online stores are: drugs, furniture, linen, and in particular food
By the year 2112, Facebook will be more than 750 million accounts of dead people
66% of users of tablets and smartphones believes that the long load time is frustrating
On the Internet, there is also a fashion. Customize the look website to trends beneficial effect on visitors
More than 70% of queries typed in the search engines after 18:00 is colored erotic
Most cost-effective product in online stores are cosmetics - buying them online will allow you to safe up to 18% of price
The most common programming language for creating web pages is PHP
70% of Internet users prefer to know the companies by product, rather than through advertising. From this it follows that Internet users do not trust advertising
The total value of all the online stores in Poland amounts to 5.33 billion zł
The average smartphone user leaves the website, if that will load more than 5 seconds
The most common operating system polish smartphones is Android (59%) and the second iOS (38%)
In 2012, Google search queries sent 1.2 trillion. Assuming that there are 6 billion people on Earth, each used it 200 times
2.1 billion people worldwide use the mobile Internet
68.8% of all outgoing e-mail is spam
87% of websites have their own search engine. This makes it easier life because users do not have to examine the whole page
Almost 95% of people in Poland use the Google search engine. In second place is the Bing with a score of 1.73%
Within 60 seconds, the world produced 571 new websites
Most popular browser in Poland is Mozilla Firefox (41%), as the other is Google Chrome (29%) and the third is the Internet Explorer (16%)
55% of transactions on the Internet begins with entering phrases in search
69% of tablet users use them to make purchases online at least once a month
46% of people uses smartphone for mobile banking
A man hasn't been hired as office cleaners because they do not have their own e-mail account
The current mobile devices have up to 600 screen resolution. In 2012 there were only 320
Annually a 7 million Poles falls a victiom of cybercrime - it's 3 times more than the falls from the flu
Average speed of Internet is 2.3 Mbps which gives the average load time of 6.7 seconds website
24.3% of the 10,000 most popular websites in the world has integration with Facebook
If a company has 100 employees, who receive daily 15 e-mails, that within one year the cost of spam is 11 500 €
4 out of 10 users of social networks is the victim of cyber criminals
CMS based website makes it's administration as easy as using MS Word
In the first quarter of 2013, Google Analytics recognized up to 435 different models of mobile devices
In 2012, on the internet there are 51 million web pages including 27 of our authorship
67% of people uses smartphone for online shopping
Over 50% of online shops in Poland is run by one or two people
58% of websites use Google Analytics to check your site statistics
Internet users prefer to do shopping in online stores if shipping is absolutely free
Last year, a victim of online scams and attacks fell 45% of Internet users
The most common position of the logo on the website is the top-left corner. It where visitors looks for it
In 2015 the total value of the Internet market in Poland will reach the threshold of 17 billion €, as many as 4.1% of GDP
The world is more than 2.2 billion users of e-mail, and each day it is sent 144 billion e-mail messages
Only 14% of the websites visible in the network use HTML5 technology
Advertising campaigns using Google AdWords give many opportunities, from the views of sponsored links in the search enginge up to displaying display ads on pages that are related or using remarketing services. A characteristic feature of AdWords campaigns is paying only for clicks whose price are calculated by the auction system and the factors that affects the cost per click is a competetive keywords. Google AdWords reaches conscious user looking for products or services from their are of interest, thereby preferably influencing the decision of purchase.
AdWords campaigns' possibility of targeting stands with the help of contextual targeting (based on searched keywords or visited websites) and audience targetic (analyzing interests, demographics and remarketing). In summary - we can select one of the many targeting factors:
Launching the campaign is preceded by an analysis of the competition, creating a list of keywords, preconfiguration of Google account and prepering advert texts and graphic banners. Over every campaign there is a certified person who ensures that every advert group is daily monitored and optimized. Regardless of sponsored links campaign we also offer display ads..
Google AdWords campaign
Is a perfect suplement for search engine optimization. Check why!
Remarketing is a way to reach out to users who have visited our website but haven't fulfilled our specified goal (f.e. purchase in online store, setting up an account on website etc.). The essence of remarketing is to display personilized ads to users and urge them to revisit our website while encouraging them to use our services, eg. by giving individual benefits. This is by far the most effective form of advertising with Google AdWords, which allows a significant increase in the effectiveness of online advertising.
Potential customer
Visits our website
"Tracking" begins
Visitor leaves our site without convertion
Personalized ads starts to show
User comes back and fulfill our goal
Of course displaying advertising isn't a sufficient factor to encourage potential customers to make purchases - it's necessary to create a suitable form of the message to reach the appropriate segment of customers, to encourage them to reconsider our offer and chose the right place for your ads.
Below we present the pricing of the services related to running AdWords platform campaigns. Our company's comission for the preparation, optimization and reporting campaigns depends on budget spend on advetising. In addition, customers interested in independent AdWords campaign management might be interested in our special offer - creating a single, fully optimized AdWords campaigns. The service is targeted manly to companies that are planning large investments in contextual advertising, have a team of employees who are able to independently analyze the effectivness and the changes occuring while campaign is running and everything the company need is well-designed and optimized campaign. For more deteails please contact us.
Campaign budhet: | Footstep.pl commision: * |
---|---|
up to 240 € | 20% ** |
241 - 480 € | 18% |
481 - 920 € | 16% |
921 - 1430 € | 14% |
1431 - 2380 € | 12% |
over 2380 € | 10% *** |
* activation fee for new customers: 24 €
** at least 24 €
*** negotiable
The cost of preparing a set of 8 advert banners for display campaign: 120 €