In the world there are 634 million web pages (December 2012)

Women are doing much better in running an online store than men

94% of smartphone users access local recommendations from Google

Within 60 seconds there are 80 new domains registered in the world

Most effective day to implement e-mail marketing campaign is Thursday

The average person is staring at phone an average of 34 times a day

The most effective way to promote your online store is search engine optimization

Facebook has each month 1 billion active users

80% of the websites have a background in bright color tones

Almost every other shop is run by a woman. Ladies do well in this area.

Within 60 seconds there are more than 200 e-mails send

43% of people use a smartphone to plan their travel

48% of people think that if a website doesn't display well on mobile devices that the company doesn't care about clients

Within 60 seconds Google notes 2000000 search queries

Frequent updating of the website has a very beneficial effect on the SEO results

17.4% of all page visitors come from mobile devices

The average amount of cart value in Poland in online stores is 80 €

Most popular items sold in online stores are: games, electronics, movies, books and clothes

Online shopping is slightly dominated by men (54%)

The annual cost of the fight against cybercrime is 110 billion dollars

The most popular form of payment in online stores is bank transfer, the least popular methods of payment by credit card

Best hour to implement an e-mail marketing campaign is 8:00

Products hardly available in online stores are: drugs, furniture, linen, and in particular food

By the year 2112, Facebook will be more than 750 million accounts of dead people

66% of users of tablets and smartphones believes that the long load time is frustrating

On the Internet, there is also a fashion. Customize the look website to trends beneficial effect on visitors

More than 70% of queries typed in the search engines after 18:00 is colored erotic

Most cost-effective product in online stores are cosmetics - buying them online will allow you to safe up to 18% of price

The most common programming language for creating web pages is PHP

70% of Internet users prefer to know the companies by product, rather than through advertising. From this it follows that Internet users do not trust advertising

The total value of all the online stores in Poland amounts to 5.33 billion zł

The average smartphone user leaves the website, if that will load more than 5 seconds

The most common operating system polish smartphones is Android (59%) and the second iOS (38%)

In 2012, Google search queries sent 1.2 trillion. Assuming that there are 6 billion people on Earth, each used it 200 times

2.1 billion people worldwide use the mobile Internet

68.8% of all outgoing e-mail is spam

87% of websites have their own search engine. This makes it easier life because users do not have to examine the whole page

Almost 95% of people in Poland use the Google search engine. In second place is the Bing with a score of 1.73%

Within 60 seconds, the world produced 571 new websites

Most popular browser in Poland is Mozilla Firefox (41%), as the other is Google Chrome (29%) and the third is the Internet Explorer (16%)

55% of transactions on the Internet begins with entering phrases in search

69% of tablet users use them to make purchases online at least once a month

46% of people uses smartphone for mobile banking

A man hasn't been hired as office cleaners because they do not have their own e-mail account

The current mobile devices have up to 600 screen resolution. In 2012 there were only 320

Annually a 7 million Poles falls a victiom of cybercrime - it's 3 times more than the falls from the flu

Average speed of Internet is 2.3 Mbps which gives the average load time of 6.7 seconds website

24.3% of the 10,000 most popular websites in the world has integration with Facebook

If a company has 100 employees, who receive daily 15 e-mails, that within one year the cost of spam is 11 500 €

4 out of 10 users of social networks is the victim of cyber criminals

CMS based website makes it's administration as easy as using MS Word

In the first quarter of 2013, Google Analytics recognized up to 435 different models of mobile devices

In 2012, on the internet there are 51 million web pages including 27 of our authorship

67% of people uses smartphone for online shopping

Over 50% of online shops in Poland is run by one or two people

58% of websites use Google Analytics to check your site statistics

Internet users prefer to do shopping in online stores if shipping is absolutely free

Last year, a victim of online scams and attacks fell 45% of Internet users

The most common position of the logo on the website is the top-left corner. It where visitors looks for it

In 2015 the total value of the Internet market in Poland will reach the threshold of 17 billion €, as many as 4.1% of GDP

The world is more than 2.2 billion users of e-mail, and each day it is sent 144 billion e-mail messages

Only 14% of the websites visible in the network use HTML5 technology

Google AdWords PPC

Advertising campaigns using Google AdWords give many opportunities, from the views of sponsored links in the search enginge up to displaying display ads on pages that are related or using remarketing services. A characteristic feature of AdWords campaigns is paying only for clicks whose price are calculated by the auction system and the factors that affects the cost per click is a competetive keywords. Google AdWords reaches conscious user looking for products or services from their are of interest, thereby preferably influencing the decision of purchase.

Pay Per Click

AdWords campaigns' possibility of targeting stands with the help of contextual targeting (based on searched keywords or visited websites) and audience targetic (analyzing interests, demographics and remarketing). In summary - we can select one of the many targeting factors:

  • visited websites
  • demography
  • language
  • daytime
  • localization
  • interest

Launching the campaign is preceded by an analysis of the competition, creating a list of keywords, preconfiguration of Google account and prepering advert texts and graphic banners. Over every campaign there is a certified person who ensures that every advert group is daily monitored and optimized. Regardless of sponsored links campaign we also offer display ads..

Google AdWords campaign

Is a perfect suplement for search engine optimization. Check why!

Remarketing

Remarketing is a way to reach out to users who have visited our website but haven't fulfilled our specified goal (f.e. purchase in online store, setting up an account on website etc.). The essence of remarketing is to display personilized ads to users and urge them to revisit our website while encouraging them to use our services, eg. by giving individual benefits. This is by far the most effective form of advertising with Google AdWords, which allows a significant increase in the effectiveness of online advertising.

Potential customer

Visits our website

"Tracking" begins

Visitor leaves our site without convertion

Personalized ads starts to show

User comes back and fulfill our goal

Of course displaying advertising isn't a sufficient factor to encourage potential customers to make purchases - it's necessary to create a suitable form of the message to reach the appropriate segment of customers, to encourage them to reconsider our offer and chose the right place for your ads.

AdWords price-list

Below we present the pricing of the services related to running AdWords platform campaigns. Our company's comission for the preparation, optimization and reporting campaigns depends on budget spend on advetising. In addition, customers interested in independent AdWords campaign management might be interested in our special offer - creating a single, fully optimized AdWords campaigns. The service is targeted manly to companies that are planning large investments in contextual advertising, have a team of employees who are able to independently analyze the effectivness and the changes occuring while campaign is running and everything the company need is well-designed and optimized campaign. For more deteails please contact us.

Campaign budhet: Footstep.pl commision: *
up to 240 € 20% **
241 - 480 € 18%
481 - 920 € 16%
921 - 1430 € 14%
1431 - 2380 € 12%
over 2380 € 10% ***

* activation fee for new customers: 24 €
** at least 24 €
*** negotiable

The cost of preparing a set of 8 advert banners for display campaign: 120 €